Why would the media want to do that? Well, that has to do with why the country seems to be growing more and more conservative. I believe that the country is growing more conservative as a reaction against the very obvious far-left tilt of the Obama administration. The American people see how hard-left his policies are, and they don't want that much government interference in their lives. Thus, they push back against it, and move in the direction of greater liberty, in other words, towards conservatism.
Conservatives believe in the greatest amount of liberty for the greatest number of people. Sadly, that liberty is a threat to governmental control over the finer points of life, so liberals try to pretend that it is conservatives, not liberals, who want to limit the liberty that we the people have.
I can only hope that one day, the people wake up and see this.